Dionysian Impulse is about an instinctive and endless discovery of flavours
Photo: dailymail.co.uk

Photo: dailymail.co.uk

Few months ago, I received a marketing assignment from WSET – for Unit 1: ‘Opportunities in the Chinese Wine and Spirits Market (in Mainland China)’. I very much enjoyed working on this topic – although it was challenging to keep up with the ever changing developments. China is such a dynamic market that I had to update the pages every week until I completed the assignment.

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A Short Journey to Swiss Wine Regions

Date : September 5, 2015

Although winemaking has a long history in Switzerland, wine lovers barely know about Swiss Wine. What is the reason of this and why is Swiss Wine rarely available in international market?

First of all, Swiss people love consuming their own wines! According to latest reports, Swiss people consumed 2.6 million hectoliters in 2014 (35.1 liters per capita) and Swiss Wine constituted almost 40% of this number. These numbers show that Swiss people are proud of their own products and enjoy consuming them. However, this is not the only reason why export percentage of Swiss Wine is less than 2%. Here are some important points;

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